GREMLIN IN ACTION

05/2015

Thanks to Snickers we weren’t hungry so we were ourselves and made another great project. Gremlin was sent in ‘action’ to promote the photo contest „Take a photo when you are hungry as gremlin“ in honor of the new virtual world created on Facebook for all Snickers lovers. Number of Snickers lovers is obviously extraordinarily huge because the application, realized in coordination with Degordian agency, was visited by more than 10,000 fans. Nearly 40,000 of them were involved in this activation through participation, voting and visiting the website and application. Great numbers, right? #Gremlinselfie came from all over the region and the gremlin itself visited various events and the city’s rush hour like a real connoisseur. Fun gremlin photos were published through the photo application in Snickers Hrvatska, Snickers Slovenia and Snickers Bosnia and Herzegovina FB pages.