10/2016
We organized JoomBoos! And although it sounds like an oxymoron, everything went as planned. Together with Imago & Ogilvy advertising agency we launched the first regional YouTube talent show for the JoomBoos channel. The best place to represent a project was the Balkan Tube Festival held in Belgrade with the most famous YouTubers and 5000 of their hardcore fans. Fans were able to get their picture taken at the red carpet, enjoy popcorn for new subscribers, scribble on a giant board, participate in a bunch of giveaways and apply for the Videostar competition. Even though there were stands with crazy gadgets such as VR and 3D stuff on other stands, ours was the most popular! This project made for a new generation of kids showed us that we were not that young any more, but that we can still manage new trends and technological accomplishments.