The biggest welcome

06/2011

Projektil is proud to present the project “World’s biggest welcome”. It is an innovative adventure-travelogue-media project (thanks to 24 Sata news portal) of the exotic, instructive and interesting adventure of one man, Daniel Lacko, which takes him two months and over 2500 km along Croatia in a very unusual way: only by his own movements he writes out the huge word “Welcome” with an aim to become the biggest “written” Welcome in the world. The whole project could be followed on site www.welcome.hr The unique quality of the project was recognized by the professionals at the IdejaX 2012 where Welcome was awarded for the most original communication strategy, with recognition and support of President Ivo Josipović, the Ministry of Tourism and the Croatian Chamber of Commerce. People keep asking us when is Welcome going to have its second edition, and we have to admit we’ve fantasized about it.

Photo: Luka Tambača